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Helping people reach their goal's whilst...

Taking the bullshit out of the fitness industry one post at a time.

HELLO

I'M

ETHAN COX

I am an online coach currently attempting to remove the ridiculous amount of bullshit & ill-education from the fitness industry.

My goal as a coach is to not only help my clients reach the health & physique goals they desire but also help them understand and enjoy the process to achieving those goals.

ONLINE PERSONAL COACHING.

Scroll down or hit 'get started' to see what the FULL coaching experience includes.

Get started - it's free

* £30 per month after the initial FREE month*

*Cancel at anytime*

Now That The Gym's Are Open Get...

Full Online Coaching BUT You Get Your First Month FREE

Don't just follow,

Understand.

Imagine trying to build a house without the right instructions , its frustrating and there's no guarantee you're doing it right.

My coaching provides you with an understanding (the instructions) of what really matters when working towards your fitness goals.

Forming an understanding on crucial principles will remove dependency on all the fitness fads & will allow you to make decisions for yourself.

Exercise selection

Which fit your needs.

When working towards your fitness goals it is important that your exercise supports your goal.

If not you may be putting a lot of time into something that provides you with poor returns.

This is why our coaching is completely individual, the exercises are selected to match your goals & any past injuries if applicable. The exercises will be altered at times throughout to ensure it is as effective and efficient as possible.

A little nutritional

Guidance.

I will not write your meal plans for you, as i don't believe they are the most effective form of nutrition coaching. Instead , I calculate your daily macro and calorie requirements & provide you with plenty of food recommendations that you will stick to.